{"id":209,"date":"2024-01-08T12:37:29","date_gmt":"2024-01-08T12:37:29","guid":{"rendered":"https:\/\/impulsq.de\/content-marketing-for-a-marketplace\/"},"modified":"2024-02-01T15:33:19","modified_gmt":"2024-02-01T15:33:19","slug":"content-marketing-for-a-marketplace","status":"publish","type":"page","link":"https:\/\/impulsq.de\/en\/case-studies\/content-marketing-for-a-marketplace\/","title":{"rendered":"Content marketing for a marketplace"},"content":{"rendered":"\n<div class=\"section references main-color darken-background pb-3\">\n    <div class=\"wrap\">\n\n        <h1 class=\"h1\">Case Study \/ Case Study Ranksider<\/h1>\n        <h2 class=\"h2\">\n <span class=\"highlight\">82%<\/span> increase in <span class=\"highlight\">registrations<\/span><br\/>\n <span class=\"highlight\">52%<\/span> increase in <span class=\"highlight\">sales<\/span><br\/>\n  With an investment of 5,000 euros\n        <\/h2>\n\n    <\/div>\n <div class=\"wrap\">\n\n        <a href=\"#calendly\" class=\"btn dark\">Really exciting. Would like to listen to your offer ><\/a>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references top-box\">\n    <div class=\"wrap\">\n\n        <div class=\"box\">\n            <div class=\"additional-info\">With an investment of 5,000 euros<\/div>\n            <ul class=\"row\">\n                <li>\n                    <span class=\"percentage-raise\">20<\/span>\n  Natural backlinks generated\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">160<\/span>\n  Social media engagement\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">134<\/span>\n  Registrations on Ranksider\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">31.000\u20ac<\/span>\n  Turnover on Ranksider\n                <\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"media-article box-media\">\n            <div class=\"media\">\n                <div class=\"headline\">Keyword difficulty<\/div>\n                <figure class=\"speedometer\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/speedmeter-72.svg\" width=\"237\" height=\"164\" alt=\"\"\/>\n                    <figcaption><span>72<\/span> Very difficult<\/figcaption>\n                <\/figure>\n                <p class=\"aside\">\n  We estimate that you need backlinks from 224 websites,\n  to rank in the top 10 for this keyword.\n                <\/p>\n            <\/div>\n            <div class=\"content\">\n                <h2 class=\"h3\">Content marketing can be so simple<\/h2>\n                <p>\n  A large part of the budget entrusted by the client was invested in the relaunch of Ranksider.de.\n  EUR 5,000 was budgeted for marketing measures. In the face of aggressive competition,\n  difficult niche and the goals that have been set are no easy undertaking.\n                <\/p>\n                <p>\n  Ranksider is a marketplace for buying and selling backlinks. Link buyers register\n  and can buy valuable backlinks from strong publishers directly via the platform. The goal:\n  We want as many SEO agencies as possible to become aware of Ranksider and in the future to be able to build links for\n  their customers via the marketplace.\n                <\/p>\n                <p>\n  Taking into account the objectives set and the defined target group, we are working closely with the\n  We entered the planning phase in consultation with the management of Ranksider. We needed a\n  Idea. Nothing innovative. Something that gets us to our destination quickly and safely. An Ego Bait. SEO\n  Trends 2023. Doesn&#8217;t sound sexy!\n                <\/p>\n                <p>\n                    <strong>However, it is promising and only involves a small risk!<\/strong>\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"media-article box-media\">\n            <div class=\"content\">\n                <h2 class=\"h3\">Boring idea + excellent implementation = return on investment of > 5<\/h2>\n                <p>\n  To design a complete content marketing campaign from A to Z for less than 5,000 euros,\n  considerable efforts are required. We ourselves have developed the idea of a landing page with various\n  Voices from the SEO scene on the topic of trends in 2023. We didn&#8217;t want to rely on\n  leave. Which is why we immediately started with the PreOutreach. We have the idea at about\n  80 SEO sizes pitched. The response was great and far exceeded our expectations.\n  Half of them sent us a paragraph on their personal trend topics. This meant that the\n  Landing page filled with content.\n                <\/p>\n                <p>\n  A landing page! We had the content. Now we still needed the design. Within a few\n  hours, our web designer delivered a first draft and after a few correction loops\n  it was perfect. The Ego Bait slowly took shape. Our front-end developers had to do the rest\n  take care of. Within a few hours, the website was up and running and everyone wanted to see the masterpiece that had been created.\n  launch.\n                <\/p>\n                <p>\n  No sooner said than done: all participating SEOs were informed and one post followed the next on social media.\n  Next. Momentum built up. Read on to find out what the campaign really achieved in the end\n  below in this case study. We have carefully analyzed everything in the &#8220;Results&#8221; section.\n  One thing is certain:\n                <\/p>\n                <p>\n                    <strong>The SEO trends are updated every time.<br\/>Be smart.<\/strong>\n                <\/p>\n            <\/div>\n            <div class=\"media\">\n                <div class=\"headline\">ROI OF 5.2<\/div>\n                <ul class=\"raise-list\">\n                    <li>\n                        <span class=\"label\">Investment<\/span>\n                        <span class=\"value\">5.000\u20ac<\/span>\n\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Natural backlinks generated<\/span>\n                        <span class=\"value\">20<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Registrations on Ranksider<\/span>\n                        <span class=\"value\">134 <span class=\"from\">from 72<\/span><\/span>\n                        <span class=\"raise\">+ 216k<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Turnover on Ranksider<\/span>\n                        <span class=\"value\">91k <span class=\"from\">from 60k<\/span><\/span>\n                        <span class=\"raise\">+307 %<\/span>\n                    <\/li>\n                <\/ul>\n                <ul class=\"metas\">\n                    <li>\n                        <span class=\"label\">Customer since<\/span>\n                        <span class=\"value\">2022 until today<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Customer<\/span>\n                        <span class=\"value\">Ranksider<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references main-color darken-background pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h2\">Proven benefits:<br\/>Two steps to <span class=\"underline\">62 leads<\/span><\/h2>\n\n        <div class=\"read-more-articles plus-icons\">\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Content Marketing<\/h4>\n                <p>\n  We have created a strategy that serves the company&#8217;s goal and fits into the client&#8217;s budget.\n  fits. Ego Baits have a high guarantee of success. Especially when the customer is within the scene\n  has already made a name for itself.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">DigitalPR<\/h4>\n                <p>\n  Google loves good content pieces. Added value means creating something new and not something to be\n  xten time to chew the cud. This also makes outreach much easier. The participants of the\n  trend survey have largely shared the campaign on their social media accounts. All backlinks\n  were set voluntarily. Branding &#8211; Engagement &#8211; Backlinks: Mission accomplished.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Why the customer appreciates working with impulsQ<\/h2>\n        <blockquote class=\"big\">It was a hell of a lot of fun. The impulsQ team was available to me around the clock.\n  watch as a sparring partner. The famous extra mile was gone without ifs and buts. With certainty\n  an important guarantee of success.<\/blockquote>\n\n        <div class=\"person\">\n            <img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/media\/person\/marco-moeschter.webp\" width=\"160\" height=\"160\"\/>\n            <div class=\"name\">Marco M\u00f6schter<\/div>\n            <div class=\"position\">Managing Director Ranksider<\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">All expectations exceeded<\/h2>\n        <h3 class=\"h2\">Favorable campaign &#8211; extremely strong result<\/h3>\n        <p>\n  The costs for the content marketing campaign were manageable. The organization, the web design and the\n  Conversions have cost less than 5,000 euros. Even though Ranksider is a B2B platform for\n  The purchase and sale of backlinks, all well-known online marketers have taken part. That was not\n  to be expected. The purchase of backlinks is viewed very critically within the scene. EGO-Baits pull\n  nevertheless!\n        <\/p>\n        <p>\n  The first chart shows the number of referring domains. Here, we were able to generate 20\n  Generate backlinks from relevant websites in the SEO industry. Backlinks that none of the\n  competitors can simply buy. The linkjuice was generated via the internal linking to the transactional\n  Landing pages forwarded. This has had a positive effect on the visibility of the entire website. The\n  LinkedIn post from Ranksider CEO Marco M\u00f6schter has gone through the roof. Until today it is\n  the most successful post in his timeline. More than 100 likes and 59 comments! Particularly important &#8211; How\n  times the post was shared. A total of 13 times. We have explained the commitment further below in the case study\n  shown. Ranksider was and is under discussion. The first touchpoints with our very narrow target group\n  we were able to produce. This has had a very positive impact on registrations and sales.\n  You will find two charts below. Registrations have improved by 83% and deposits by 52%.\n  A positive ROI.\n        <\/p>\n        <p>\n  Further effects of the &#8220;SEO Trends 2023&#8221; campaign cannot be quantified. The managing director Marco\n  M\u00f6schter was able to significantly expand his network with the campaign and was invited to podcasts, for example\n  and was able to present the results of the content marketing campaign in a lecture.\n        <\/p>\n        <p>\n            <strong>As a reminder &#8211; everything for an investment of less than 5,000 euros.<\/strong>\n        <\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">20 backlinks from the SEO scene<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/RANKSIDER_20_Backlinks_aus_der_SEO-Szene_01.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references main-color darken-background pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Branding &#038; reach thanks to engagement<\/h2>\n\n        <div class=\"name-list-linkedin-special\">\n            <ul class=\"name-list\">\n                <li>Neil Patel<\/li>\n                <li>Bianca W\u00fcndisch<\/li>\n                <li>Kevin Indig<\/li>\n                <li>Vanessa Wurster<\/li>\n                <li>Christian Kunz<\/li>\n                <li>Jens Altmann<\/li>\n                <li>Gero Wenderholm<\/li>\n                <li>Heinz Lustig<\/li>\n                <li>Malte Landwehr<\/li>\n                <li>Stephan Czysch<\/li>\n                <li>Robin Heintze<\/li>\n                <li>Patrick Klingberg<\/li>\n                <li>Martin Resch<\/li>\n                <li>Sven Deutschl\u00e4nder<\/li>\n                <li>Fabian Auler<\/li>\n                <li>Daniel Sternberger<\/li>\n                <li>Artur Kosch<\/li>\n                <li>Martin Witte<\/li>\n                <li>Andor Palau<\/li>\n                <li>Hanns Kronenberg<\/li>\n                <li>Anna Pianka<\/li>\n                <li>Alexander Walz<\/li>\n                <li>Axel Jack Metayer<\/li>\n                <li>Magdalena Mues<\/li>\n            <\/ul>\n            <div class=\"linkedin\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/content-marketing-marktplatz\/linked-in.webp\" alt=\"\" width=\"653\" height=\"496\"\/>\n            <\/div>\n            <ul class=\"name-list\">\n                <li>Martin Rau<\/li>\n                <li>Martin Brosy<\/li>\n                <li>Daniel Pomplun<\/li>\n                <li>Marco Janck<\/li>\n                <li>Marcus Pentzek<\/li>\n                <li>Anke Probst<\/li>\n                <li>Ralf Seybold<\/li>\n                <li>David Odenthal<\/li>\n                <li>Darius Erdt<\/li>\n                <li>Gesina Kunkel<\/li>\n                <li>Mandy Fr\u00f6hlke<\/li>\n                <li>Nicolas Sender<\/li>\n                <li>Julia Wei\u00dfbach<\/li>\n                <li>Sebastian Prohaska<\/li>\n                <li>Michael Weckerlin<\/li>\n                <li>Daniel Andres<\/li>\n                <li>Nina Roser<\/li>\n                <li>Florian Hie\u00df<\/li>\n                <li>Andrea Claudia Delp<\/li>\n                <li>Udo Raaf<\/li>\n                <li>Michael M\u00f6ller<\/li>\n                <li>Beatrice K\u00f6hler<\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h3\">82% more registrations<\/h2>\n        <p>\n  Thanks to the content marketing campaign, registrations with Ranksider have increased compared to the previous year.\n  has changed positively.\n        <\/p>\n\n        <div class=\"cert-row\">\n            <div class=\"c50\">\n                <div class=\"chart\">\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/Bausatzhaus_Social_Media_Uplift_01.webp\" alt=\"\"\/>\n                <\/div>\n            <\/div>\n            <div class=\"c50\">\n                <div class=\"chart\">\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/Bausatzhaus_Umsatzentwicklung_01.webp\" alt=\"\"\/>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-0 pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">52% more sales in four months<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/RANKSIDER_In_vier_Monaten_zu_52_Prozent_mehr_Umsatz_neu.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pb-2\" id=\"calendly\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Choose a kick-off date now!<\/h2>\n        <h3 class=\"h2\">We do the hot shit.<\/h3>\n        <p>\n  We love content marketing. You are interested in content marketing. Super Match. When do you have time?\n  Choose an appointment below and we&#8217;ll talk in peace and quiet. What do you think? Sounds good?<br\/>\n  Below you will find our available dates. We are delighted.\n        <\/p>\n        <h3 class=\"h4\">Select a free timeslot<\/h3>\n         <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"calendly\" data-borlabs-cookie-content=\"PGlmcmFtZSBjbGFzcz0iYXBwb2ludG1lbnQtaWZyYW1lIiBzcmM9Imh0dHBzOi8vY2FsZW5kbHkuY29tL2ltcHVsc3Evb25saW5lLW1hcmtldGluZyIgd2lkdGg9IjYwMCIgaGVpZ2h0PSI0MTAiPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Calendly<\/strong>. To access the actual content, click on the button below. Please note that data will be shared with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unlock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: <m id=\"3\">&quot;&gt;Accept required service and unlock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Further information<\/a> <\/div><\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case Study \/ Case Study Ranksider 82% increase in registrations 52% increase in sales With an investment of 5,000 euros Really exciting. Would like to listen to your offer > With an investment of 5,000 euros 20 Natural backlinks generated 160 Social media engagement 134 Registrations on Ranksider 31.000\u20ac Turnover on Ranksider Keyword difficulty 72 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":226,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"template-bright.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-209","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"magazin-single":false,"magazin-single-2x":false,"magazin-big":false,"magazin-big-2x":false,"magazin-medium":false,"magazin-medium-2x":false,"magazin-small":false,"magazin-small-2x":false,"magazin-phone":false,"magazin-phone-2x":false,"onboarding_mobile":false,"onboarding_mobile_retina":false},"uagb_author_info":{"display_name":"impulsQ GmbH","author_link":"https:\/\/impulsq.de\/en\/author\/vanessa\/"},"uagb_comment_info":0,"uagb_excerpt":"Case Study \/ Case Study Ranksider 82% increase in registrations 52% increase in sales With an investment of 5,000 euros Really exciting. Would like to listen to your offer > With an investment of 5,000 euros 20 Natural backlinks generated 160 Social media engagement 134 Registrations on Ranksider 31.000\u20ac Turnover on Ranksider Keyword difficulty 72&hellip;","_links":{"self":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":3,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/209\/revisions\/710"}],"up":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/226"}],"wp:attachment":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/media?parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}