{"id":211,"date":"2024-01-08T12:37:07","date_gmt":"2024-01-08T12:37:07","guid":{"rendered":"https:\/\/impulsq.de\/digital-pr-for-an-online-academy\/"},"modified":"2024-02-01T15:33:20","modified_gmt":"2024-02-01T15:33:20","slug":"digital-pr-for-an-online-academy","status":"publish","type":"page","link":"https:\/\/impulsq.de\/en\/case-studies\/digital-pr-for-an-online-academy\/","title":{"rendered":"Digital PR for an online academy"},"content":{"rendered":"\n<div class=\"section references main-color darken-background pb-3\">\n    <div class=\"wrap\">\n\n        <h1 class=\"h1\">Case Study \/ Case Study AFS+<\/h1>\n        <h2 class=\"h2\">\n  Increase in incoming <span class=\"highlight\">backlinks by 136%<\/span><br\/>\n  Increase in <span class=\"highlight\">turnover by 200<\/span><br\/>\n  Within one month\n        <\/h2>\n\n    <\/div>\n <div class=\"wrap\">\n\n        <a href=\"#calendly\" class=\"btn dark\">Really exciting. Would like to listen to your offer ><\/a>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references top-box\">\n    <div class=\"wrap\">\n\n        <div class=\"box\">\n            <div class=\"additional-info\">Relaunch + expansion of the offering + outreach<\/div>\n            <ul class=\"row\">\n                <li>\n                    <span class=\"percentage-raise\">136 %<\/span>\n  Increase referring domains\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">95 %<\/span>\n  Improvement of the domain rating\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">2.750 %<\/span>\n  Social media mentions\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">179<\/span>\n  Generated backlinks\n                <\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h3\">Dusty! Unknown!<br\/>A unique <span class=\"underline\">challenge!<\/span><\/h2>\n        <p>\n  The Academy for Advanced Training in SEO has been training the next generation for more than 12 years. At that time, the\n  Focus on the range of courses. The website and corporate identity were unfortunately neglected.\n  treated. Which was not without consequences. Sales were down and brand awareness fell to a low level.\n  minimum and fewer and fewer participants were interested in the SEO training.\n        <\/p>\n        <p>\n            <strong>No visibility = no success! What is the AFS? What is the AFS not?<\/strong>\n        <\/p>\n        <p>\n  That was the central question. From the answers, our team [consisting of designers,\n  conversion experts, SEOs and copywriters] to develop a concept and give the website a new look and feel.\n  design. The idea &#8211; playfully motivate website visitors to convert and leave no questions unanswered\n  leave. Not an easy task.\n        <\/p>\n\n        <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/afs-mit-siegel.webp\" width=\"806\" height=\"406\" alt=\"\" class=\"full-image\"\/>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-0\">\n    <div class=\"wrap\">\n\n        <div class=\"media-article box-media\">\n            <div class=\"content\">\n                <h2 class=\"h3\">We needed solutions with a guarantee of success<\/h2>\n                <p>\n  Put your heads together and brainstorm. All new. Nothing should stay the same! New design.\n  New content. New photos. New structure. More depth. More information. More conversion.\n                <\/p>\n                <p>\n                    <strong>Driven by the goals: More leads. More course participants. More turnover.<\/strong>\n                <\/p>\n                <p>\n  These and other points were implemented during the relaunch. The new website was now online.\n  The SEO training took place online. More than 30 lecturers have worked in poorly produced\n  videos passed on their expertise to the course participants.\n                <\/p>\n                <p>\n  If we are already in the relaunch phase, we might as well produce the courses from scratch!\n  Why not? In 20 days, our film team, together with 60 lecturers, recorded 120 lectures live and in color in the\n  studio. At the same time, two programmers have completely redesigned the Online Campus. After\n  In just thirty days, we were able to successfully complete the work with enormous effort. We\n  are always on fire for customer projects.\n                <\/p>\n                <p>\n  In February 2023, an idea manifested itself in our minds. Not every website visitor wants to\n  complete an SEO training course lasting several months. Why don&#8217;t we do this in addition to the\n  Certification for SEO a streaming service for online marketing topics?\n                <\/p>\n            <\/div>\n            <div class=\"media\">\n                <div class=\"headline\">Formerly unknown and ridiculed &#8211; today THE academy for SEO<\/div>\n                <ul class=\"raise-list\">\n                    <li>\n                        <span class=\"label\">Number of referring domains<\/span>\n                        <span class=\"value\">310 <span class=\"from\">from 131<\/span><\/span>\n                        <span class=\"raise\">+136 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Domain Rating<\/span>\n                        <span class=\"value\">45 <span class=\"from\">from 23<\/span><\/span>\n                        <span class=\"raise\">+95 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Mentions in social media<\/span>\n                        <span class=\"value\">57 <span class=\"from\">from 2 (per month)<\/span><\/span>\n                        <span class=\"raise\">+2.750 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Backlinks purchased<\/span>\n                        <span class=\"value\">0<\/span>\n                    <\/li>\n                <\/ul>\n                <ul class=\"metas\">\n                    <li>\n                        <span class=\"label\">Customer since<\/span>\n                        <span class=\"value\">December 2022 &#8211; today<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Customer<\/span>\n                        <span class=\"value\">AFS Academy for advanced training in SEO<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n\n        <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/afs-plus.webp\" width=\"1364\" height=\"603\" alt=\"\" class=\"full-image\"\/>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-0 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h3\">\n  We have the videos.<br\/>We have an <span class=\"underline\">exceptional team<\/span>.\n        <\/h2>\n        <p>\n  Just two months later, we went online with the streaming service and were able to launch another\n  Establish offer. An additional source of income independent of training!\n        <\/p>\n        <p>\n  In the final step, we had to attract attention on social media and generate backlinks from\n  relevant specialist portals. That&#8217;s why our outreach specialists got on the phone and\n  has generated an incredible number of mentions in the media. The entire project and the digital PR strategy were\n  a success across the board.\n        <\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references main-color darken-background pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h2\">Insolvency averted in five steps<\/h2>\n\n        <div class=\"read-more-articles plus-icons\">\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Relaunch<\/h4>\n                <p>\n  We wanted to give the visitor the best possible user experience and at the same time make the website the\n  real lead magnets. Thanks to the help of copywriters, UX experts, conversion optimizers and\n  designers have actually achieved the impossible. An outstanding website that even\n  makes competitors green with envy. The AFS Academy has evolved from the gray mouse of the scene to the\n  developed into a real eye-catcher.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Video production<\/h4>\n                <p>\n  We call on the best videographers. The video team has already worked for brands such as Beverages\n  Hoffmann, Audi and Lufthansa. Within 20 days, 120 presentations had to be given by more than 50\n  lecturers. This is only possible with an experienced and well-coordinated team. In addition\n  is a project manager who was born with a talent for organization. Mission accomplished &#8211;\n  Participants can now immerse themselves in the world of online shopping with the help of elaborately produced videos.\n  immerse yourself in marketing.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Creation of a further offer<\/h4>\n                <p>\n  Something was missing. The Academy for Search Engine Optimization has a certified course\n  offered. An offer leads to fluctuating sales. The company wanted to become more solid\n  set up. So we created a streaming service with a Netflix look, including a subscription model.\n  Throughout the entire project, impulsQ was in charge of the project and was responsible for all\n  Tasks completed.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">DigitalPR<\/h4>\n                <p>\n  The new afs+ streaming service is the perfect linkable asset. That has never happened before,\n  which is why we assumed that the media would be very interested. Our assumptions have been\n  proved to be true. More than 100 online media outlets have been informed about the Academy for Search Engine Optimization\n  reported. What a great success.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Influencer marketing<\/h4>\n                <p>\n  Reach in social media is the new gold. Thanks to our huge network, we were able to\n  The first four weeks after the relaunch generated a social media wave on LinkedIn and Facebook.\n  Industry giants such as Johannes Kliesch [Snocks], Felix Beilharz [TV-Gesicht] and David Rau  [Lockcard]\n  have drawn attention to us. In total, the postings recorded far more than 1,000\n  Comments and thousands of likes. The AFS was now in the minds of the defined target group.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Why the customer appreciates working with impulsQ<\/h2>\n        <blockquote class=\"big\">What was achieved here within three months exceeded our expectations.\n  exceeded by far.<\/blockquote>\n        <p>\n  Kick your career &#8211; that&#8217;s our slogan. Sounds hip. Sounds modern. We have achieved this with the website, the\n  Online Campus and the video content. After 12 years, it was time for a new\n  wind. We could not have imagined a better and more reliable partner than impulsQ GmbH\n  can. We were lucky in misfortune, because without the experts from impulsQ we would still be in the year\n  went bankrupt in 2023. We owe an incredible amount to impulsQ.\n        <\/p>\n\n        <div class=\"person\">\n            <img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/media\/person\/dennis-protz.webp\" width=\"160\" height=\"160\"\/>\n            <div class=\"name\">Dennis Protz<\/div>\n            <div class=\"position\">Managing Director of the afs Academy for Advanced Training<br\/>in Search Engine Optimization GmbH<\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Presentable results<\/h2>\n        <h3 class=\"h2\">We look back on our successes with pride<\/h3>\n        <p>\n  We have already demonstrated our skills to you above in the before and after comparison on the AFS website. The\n  We owe you proof of the successful implementation of digital PR. We&#8217;ll get that now\n  to: In the first chart you can see the development of the referring domains. All backlinks are of course\n  was created.\n        <\/p>\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">DigitalPR that pops<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/AFS_DigitalPR_die_knallt.webp\" alt=\"\"\/>\n        <\/div>\n\n        <p>\n  The second chart shows the development of the domain rating. With the first streaming service for online\n  marketing topics, we hit the bull&#8217;s eye. Many journalists thought it was a great idea and\n  have written about it. You can find an excerpt from the report at the end of the case study.\n        <\/p>\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">Becoming an authority in just a few weeks<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/AFS_In_wenigen_Wochen_zur_Autoritaet.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <h3 class=\"h1 dark\">Which media have written about the new AFS?<\/h3>\n\n        <div class=\"show-more-list\">\n            <ul>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/unternehmer-de.webp\" width=\"294\" height=\"65\" alt=\"unternehmen.de - News, expert knowledge, practical tips\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/kino-und-co.webp\" width=\"234\" height=\"79\" alt=\"kino &#038; co - Newsletter\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/euregio-aktuell.webp\" width=\"175\" height=\"57\" alt=\"Euregio - current\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/njuuz.webp\" width=\"161\" height=\"83\" alt=\"njuuz\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/moritz.webp\" width=\"199.5\" height=\"54\" alt=\"Moritz\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/online-marketing.webp\" width=\"159.5\" height=\"92\" alt=\"onlinemarketing.com\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/deutsche-wirtschafts-nachrichten.webp\" width=\"352\" height=\"71\" alt=\"Deutsche Wirtschaftsnachrichten - A publication of the Bonnier Publishing Group\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/wndn.webp\" width=\"197\" height=\"37\" alt=\"wndn.de\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/mittelstand-in-bayern.webp\" width=\"288\" height=\"50\" alt=\"mittelstandinbayern - The online business magazine\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/paderborner-zeitung.webp\" width=\"108\" height=\"108\" alt=\"Paderborn newspaper\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/lehrlings-portal.svg\" width=\"283\" height=\"54\" alt=\"Lehrlingsportal.at\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/ausbildungsatlas.svg\" width=\"278\" height=\"36\" alt=\"TrainingAtlas\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/paderzeitung.webp\" width=\"224\" height=\"36\" alt=\"PaderNewspaper\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/mediasteak.svg\" width=\"241\" height=\"54\" alt=\"mediasteak\"\/>\n                <\/li>\n                <li class=\"show\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/afs-plus\/ww-kurier.webp\" width=\"259\" height=\"77\" alt=\"ww-courier\"\/>\n                <\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2 pb-2\"  id=\"calendly\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Choose a kick-off date now!<\/h2>\n        <h3 class=\"h2\">Let us work on your<br\/>Work on visibility!<\/h3>\n        <p>\n  Select a free appointment slot below and we&#8217;ll talk about your project together.<br\/>\n  Your challenges. 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Would like to listen to your offer > Relaunch + expansion of the offering + outreach 136 % Increase referring domains 95 % Improvement of the domain rating 2.750 % Social media mentions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":226,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"template-bright.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-211","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"magazin-single":false,"magazin-single-2x":false,"magazin-big":false,"magazin-big-2x":false,"magazin-medium":false,"magazin-medium-2x":false,"magazin-small":false,"magazin-small-2x":false,"magazin-phone":false,"magazin-phone-2x":false,"onboarding_mobile":false,"onboarding_mobile_retina":false},"uagb_author_info":{"display_name":"impulsQ GmbH","author_link":"https:\/\/impulsq.de\/en\/author\/vanessa\/"},"uagb_comment_info":0,"uagb_excerpt":"Case Study \/ Case Study AFS+ Increase in incoming backlinks by 136% Increase in turnover by 200 Within one month Really exciting. Would like to listen to your offer > Relaunch + expansion of the offering + outreach 136 % Increase referring domains 95 % Improvement of the domain rating 2.750 % Social media mentions&hellip;","_links":{"self":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":3,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/211\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/211\/revisions\/697"}],"up":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/226"}],"wp:attachment":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/media?parent=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}