{"id":391,"date":"2024-01-25T13:13:03","date_gmt":"2024-01-25T13:13:03","guid":{"rendered":"https:\/\/impulsq.de\/references\/case-studies\/optimize-landing-page\/"},"modified":"2024-01-30T13:25:46","modified_gmt":"2024-01-30T13:25:46","slug":"optimize-landing-page","status":"publish","type":"page","link":"https:\/\/impulsq.de\/en\/case-studies\/optimize-landing-page\/","title":{"rendered":"Optimize landing page"},"content":{"rendered":"\n<div class=\"section references main-color darken-background pb-3\">\n    <div class=\"wrap\">\n\n        <h1 class=\"h1\">Case study for a landing page<\/h1>\n        <h2 class=\"h2\">\n  Optimization of a landing page with <span class=\"highlight\">43,000 visitors<\/span><br\/>\n            <span class=\"highlight\">40 % more visitors<\/span> in just 4 weeks<br\/>\n  with an investment of just 2,000 euros\n        <\/h2>\n\n    <\/div>\n    <div class=\"wrap\">\n\n        <a href=\"#calendly\" class=\"btn dark\">Sheesh. I also have a few SEO jobs for you<\/a>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references top-box\">\n    <div class=\"wrap\">\n\n        <div class=\"box\">\n            <div class=\"additional-info\">SEO doesn&#8217;t have to be expensive<\/div>\n            <ul class=\"row\">\n                <li>\n                    <span class=\"percentage-raise\">40 %<\/span>\n  Increase in monthly visitors\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">60.000<\/span>\n  Monthly visitors  [Nach der Optimierung]\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">37 %<\/span>\n  Increase in keyword rankings\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">2.000 \u20ac<\/span>\n  Investment from the customer in 2024\n                <\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"media-article box-media\">\n            <div class=\"media\">\n                <div class=\"headline\">Keyword difficulty<\/div>\n                <figure class=\"speedometer\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/speedmeter-50.svg\" width=\"237\" height=\"164\" alt=\"\"\/>\n                    <figcaption><span>50<\/span> Difficult<\/figcaption>\n                <\/figure>\n                <p class=\"aside\">\n  We estimate that you need backlinks from 78 websites,\n  to rank in the top 10 for this keyword.\n                <\/p>\n            <\/div>\n            <div class=\"content\">\n                <h2 class=\"h3\">Displaced by competitors. Customer loses rankings + valuable visitors.<\/h2>\n                <p>\n  The customer&#8217;s landing page ranked 4th for a keyword from the gastronomy sector.\n  The first three places were occupied by the fire itself. In 4th place, the customer still has every\n  received more than 60,000 visitors per month via Google. Not bad.\n                <\/p>\n                <p>\n  This did not go unnoticed by his competitors. They have also eagerly created a landing page for\n  created the keyword and pushed our client from 4th to 6th place. And rightly so, because the\n  Competitors&#8217; landing pages were significantly better and better matched users&#8217; search intentions.\n  answered.\n                <\/p>\n                <p>\n  So we took up the challenge and undertook a comprehensive optimization.\n  Because let&#8217;s be honest. Our client&#8217;s landing page was garbage.\n                <\/p>\n                <p>\n  But! That&#8217;s what we&#8217;re here for.<br\/>\n                    <strong>So don&#8217;t take too long, get on with the meatballs!<\/strong>\n                <\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"media-article box-media\">\n            <div class=\"content\">\n                <h2 class=\"h3\">The best solution for a budget of 2,000 euros<\/h2>\n                <p>\n  First of all: keep calm. No quick fixes.\n                <\/p>\n                <p>\n  The landing page was not only visually a disaster, but also in terms of content with 511 words\n  quite weak on the chest in blog format. A revision and expansion of the content were\n  absolutely necessary. A lot also had to be done graphically. Fortunately, we have talented\n  Web designer in our team.\n                <\/p>\n                <p>\n  Our goal: to catapult the customer back to 4th place with as little effort as possible.\n  Not just for a few weeks, but for the long term. Even if a budget of 2,000 euros is quite tight\n  is measured, it is not impossible. We have now been able to prove this.\n                <\/p>\n            <\/div>\n            <div class=\"media\">\n                <div class=\"headline\">Successful implementation of landing page optimization<\/div>\n                <ul class=\"raise-list\">\n                    <li>\n                        <span class=\"label\">Organic visitors<\/span>\n                        <span class=\"value\">60,000 <span class=\"from\">from 43,000<\/span><\/span>\n                        <span class=\"raise\">+40 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Organic keywords<\/span>\n                        <span class=\"value\">4,230 <span class=\"from\">from 3,090<\/span><\/span>\n                        <span class=\"raise\">+37 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Deadline<\/span>\n                        <span class=\"value\">1 week<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Budget<\/span>\n                        <span class=\"value\">2.000 \u20ac<\/span>\n\n                    <\/li>\n                <\/ul>\n                <ul class=\"metas\">\n                    <li>\n                        <span class=\"label\">Customer since<\/span>\n                        <span class=\"value\">2024<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Customer<\/span>\n                        <span class=\"value\">Gastronomy<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references main-color darken-background pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h2\">Eight steps to 17,000 more<br\/>  visitors per month<\/h2>\n\n        <div class=\"read-more-articles plus-icons\">\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Managing Partner &#038; SEO expert Martin Brosy has to get personally involved<\/h4>\n                <p>\n  Public holiday. Nobody works. The customer remains king with us. So our Managing\n  partner personally took care of the optimization of the landing page, all within one day\n  organized and the briefings created.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Competitive analysis<\/h4>\n                <p>\n  Why do two of the customer&#8217;s competitors rank better? This had to be clarified. So in\n  analyzed the competitors&#8217; landing pages in detail and identified all the positive aspects.\n  written out. Exciting findings. We also never stop learning.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Analyze the customer&#8217;s landing page<\/h4>\n                <p>\n  Okay, at 511 words, the client&#8217;s landing page wasn&#8217;t particularly extensive. It needed\n  no expert to see that important user questions have not been answered and that the design\n  was rather suboptimal.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">FAQs + keyword analysis<\/h4>\n                <p>\n  We have researched and compiled 20 FAQs. In addition, 11 keyword clusters were formed.\n  Editors can create the perfect text on this basis. Perfect for users.\n  Perfect for Google.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Content creation<\/h4>\n                <p>\n  All the findings were compiled and a briefing consisting of 7 pages for the\n  Editorial office created. The finished article was optimized with the help of Surfer SEO.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Graphics<\/h4>\n                <p>\n  We wanted to do without 0815 pictures. An exciting infographic, a cover picture and a\n  numerous other graphics. While the competitor relies on graphics from the brand\n  we wanted to be different. So our graphic designers had to get to work.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Place online<\/h4>\n                <p>\n  We have personally put all the content we have created online. This made things go faster. All\n  We have in-house expertise, always to the delight of our customers. Why? It goes faster. The\n  Communication channels are shorter. The team has been trained. So in the end it&#8217;s cheaper for the customer.\n Win-win.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Reporting + Tracking<\/h4>\n                <p>\n  The customer has been eagerly awaiting his new landing page. He was at least as hyped\n  like us. Now we just have to show that we have done a good job. That&#8217;s easy\n  measurable. Is the customer rising in the rankings? Of course, we checked this afterwards and\n  Lo and behold, after four weeks we have regained our position.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Why the customer appreciates the collaboration<\/h2>\n        <blockquote class=\"big\">\n  The response time was fantastic.<br\/>  The result surprised me myself. But I have<br\/>\n  I was happy to pay the 2,000 euros.\n        <\/blockquote>\n        <p>\n  It has demonstrably brought me something and with impulsQ GmbH I have a competent partner from now on.\n  Contact person at my side. Even for the difficult cases.\n        <\/p>\n\n        <div class=\"person\">\n            <div class=\"name\">Marek W.<\/div>\n            <div class=\"position\">Managing director and shareholder<\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">The customer is pleased about an increase in traffic of 17,000 visitors<\/h2>\n        <h3 class=\"h2\">SEO is not a black box.<br\/>  Provided you know what you are doing.<\/h3>\n        <p>\n  Our hourly wage is 100 euros. We were only able to achieve the contribution margin with this project.\n  That&#8217;s not a bad thing. We like to do it and when we accept an order, we want to do it well.\n  do it right. Because in the end, we don&#8217;t do it for the money, but because it&#8217;s our passion.\n  If it turns out to be such an incredible success, it will easily outweigh every euro of profit.\n        <\/p>\n        <p>\n  One thing is certain. The target set by the customer was achieved with 4th place. This implies an increase in traffic\n  to 60,000 visitors\/month. Only for the one landing page. Fierce. Of course, we are also a bit\n  proud of us. The customer is 100%.\n        <\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">Organic traffic<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/landingpage-organic-traffic.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">Organic keywords<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/landingpage-organic-keywords.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2 pb-2\" id=\"calendly\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Choose a kick-off date now!<\/h2>\n        <h3 class=\"h2\">SEO from SEO experts<\/h3>\n        <p>\n  Did you like our SEO case study? Are you curious? We can also produce such results for you\n  achieve. You can register for a free initial consultation below. We look forward to seeing you.\n        <\/p>\n        <h3 class=\"h4\">Select a free timeslot<\/h3>\n         <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"calendly\" data-borlabs-cookie-content=\"PGlmcmFtZSBjbGFzcz0iYXBwb2ludG1lbnQtaWZyYW1lIiBzcmM9Imh0dHBzOi8vY2FsZW5kbHkuY29tL2ltcHVsc3EvbGlua2J1aWxkaW5nIiB3aWR0aD0iNjAwIiBoZWlnaHQ9IjQxMCI+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Calendly<\/strong>. To access the actual content, click on the button below. Please note that data will be shared with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unlock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: <m id=\"3\">&quot;&gt;Accept required service and unlock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Further information<\/a> <\/div><\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case study for a landing page Optimization of a landing page with 43,000 visitors 40 % more visitors in just 4 weeks with an investment of just 2,000 euros Sheesh. I also have a few SEO jobs for you SEO doesn&#8217;t have to be expensive 40 % Increase in monthly visitors 60.000 Monthly visitors [Nach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bright.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-391","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"magazin-single":false,"magazin-single-2x":false,"magazin-big":false,"magazin-big-2x":false,"magazin-medium":false,"magazin-medium-2x":false,"magazin-small":false,"magazin-small-2x":false,"magazin-phone":false,"magazin-phone-2x":false,"onboarding_mobile":false,"onboarding_mobile_retina":false},"uagb_author_info":{"display_name":"impulsQ GmbH","author_link":"https:\/\/impulsq.de\/en\/author\/vanessa\/"},"uagb_comment_info":0,"uagb_excerpt":"Case study for a landing page Optimization of a landing page with 43,000 visitors 40 % more visitors in just 4 weeks with an investment of just 2,000 euros Sheesh. I also have a few SEO jobs for you SEO doesn&#8217;t have to be expensive 40 % Increase in monthly visitors 60.000 Monthly visitors [Nach&hellip;","_links":{"self":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":2,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/391\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/391\/revisions\/685"}],"up":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/226"}],"wp:attachment":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/media?parent=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}