{"id":393,"date":"2024-01-24T12:44:15","date_gmt":"2024-01-24T12:44:15","guid":{"rendered":"https:\/\/impulsq.de\/references\/case-studies\/digitalpr-for-startups\/"},"modified":"2024-01-30T13:53:15","modified_gmt":"2024-01-30T13:53:15","slug":"digitalpr-for-startups","status":"publish","type":"page","link":"https:\/\/impulsq.de\/en\/case-studies\/digitalpr-for-startups\/","title":{"rendered":"DigitalPR for startups"},"content":{"rendered":"\n<div class=\"section references main-color darken-background pb-3\">\n    <div class=\"wrap\">\n\n        <h1 class=\"h1\">Case study for a startup<\/h1>\n        <h2 class=\"h2\">\n  In four weeks, <span class=\"highlight\">56 media outlets<\/span> reported on our client<br\/>\n  Receive backlinks <span class=\"highlight\">worth 26,155 euros<\/span> <br\/>\n  Including regional TV stations &#038; online newspapers\n        <\/h2>\n\n    <\/div>\n<div class=\"wrap\">\n\n        <a href=\"#calendly\" class=\"btn dark\">Sheesh. I also have a few SEO jobs for you<\/a>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references top-box\">\n    <div class=\"wrap\">\n\n        <div class=\"box\">\n            <div class=\"additional-info\">When DigitalPR really pops<\/div>\n            <ul class=\"row\">\n                <li>\n                    <span class=\"percentage-raise\">500 %<\/span>\n  Increase in referring domains\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">41<\/span>\n  Average domain rating\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">680.141<\/span>\n  Reach of the media\n                <\/li>\n                <li>\n                    <span class=\"percentage-raise\">56<\/span>\n  Generated backlinks\n                <\/li>\n            <\/ul>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h2\">Product launch. Little budget.<br\/>  A start-up story.<\/h2>\n\n        <p>\n  After four months, the time had come. Our customer has launched its product. Hooray! We all know that,\n  what a great feeling that is. However, a product is only as good as its marketing.<br\/>\n  And marketing costs money.\n        <\/p>\n        <p>\n  The customer has built up his start-up without external financing. The marketing budget was correspondingly low.\n  At the same time, the client had high expectations of our digital PR campaign. Mentions in various media.\n  If possible, each with a backlink to its product page. And it should be inexpensive.\n  Did we mention that already? \ud83d\ude00\n        <\/p>\n        <p>\n  But it wasn&#8217;t quite that bad after all. After all, he gave us 15,000 euros to solve the problem.\n  made available. Its primary objective &#8211; the client would like to use the mentions in the media to increase the\n  Use product reputation. Classic &#8220;known from&#8221; approach. Not a bad idea, because our tests have\n  has shown that this can actually increase conversion. His secondary goal &#8211;\n  Our customer has not yet thought about search engine optimization. The priorities were\n  product development. Understandable. However, he knows about the power of backlinks, as one of the\n  most important ranking factors. As a result of our digital PR campaign, it has also become as\n  many dofollow links desired. Media companies such as Axel Springer SE or the FUNKE Media Group\n  usually only link with the nofollow attribute, if at all. For these reasons, the customer was\n  that we pitch the product launch to journalists, where we can expect a\n  dofollow linking.\n        <\/p>\n        <p>\n            <strong>Perfect &#8211; framework conditions are in place.<\/strong><br\/>\n  Now it&#8217;s full throttle. Now it&#8217;s time to overcome the limits of what is possible. We can do it!\n        <\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"section extreme-invert references pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <figure class=\"logo-overlap-slider\">\n            <div class=\"slider-outer\">\n                <div class=\"slider\">\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/unternehmer-de.webp\" width=\"230\" height=\"51\" alt=\"Unternehmen.de - News, expert knowledge, practical tips\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/media-steak.webp\" width=\"205\" height=\"46\" alt=\"media steak\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/pader-zeitung.webp\" width=\"195\" height=\"30\" alt=\"PaderNewspaper\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/paderborner-zeitung.webp\" width=\"118\" height=\"118\" alt=\"Paderborn newspaper\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/mittelstand-in-bayern.webp\" width=\"255\" height=\"44\" alt=\"Mittelstand in Bayern - The online business magazine\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/wndn.webp\" width=\"185\" height=\"36\" alt=\"wndn.de\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/deutsche-wirtschaftsnachrichten.webp\" width=\"255\" height=\"51\" alt=\"German Business News\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/online-marketing.webp\" width=\"148\" height=\"85\" alt=\"onlinemarketing.com\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/njuuz.webp\" width=\"125\" height=\"65\" alt=\"njuzz\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/euregio-aktuell.webp\" width=\"156\" height=\"51\" alt=\"Euregio News\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/kino-co-news.webp\" width=\"208\" height=\"70\" alt=\"kino &#038; co - Newsletter\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/ausbildungsaltas.webp\" width=\"238\" height=\"31\" alt=\"TrainingAtlas\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/lehrlings-portal.webp\" width=\"213\" height=\"41\" alt=\"lehrlingsportal.at\"\/>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item\">\n                        <div class=\"item-inner\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"\/media\/content\/case-studie\/startup\/moritz-stadtmagazin.webp\" width=\"248\" height=\"36\" alt=\"Moritz - The city magazine\"\/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"overlap\">\n                <strong>Which media have reported on the startup?<\/strong>\n                <span>Extract<\/span>\n            <\/div>\n        <\/figure>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"media-article box-media\">\n            <div class=\"content\">\n                <h2 class=\"h3\">Solve the challenge.<br\/>  Make customers happy. Typical impulsQ.<\/h2>\n                <p>\n  Fortunately, we haven&#8217;t just been doing digital PR and link building since yesterday.\n  Experience is our advantage. In recent years, we have been able to build up a network of more\n  than 250,000+ journalists. We can use the network for the campaign.\n                <\/p>\n                <p>\n  We just need to put together a task force and start planning immediately.\n  Said &#8211; done. Project manager appointed. team of three outreach specialists.\n  Editors briefed.\n                <\/p>\n                <p>\n  The aim: to contact the nicest and most uncomplicated journalists and to\n  pitch the story to be developed. If we do it right, our customers should be able to\n  receive at least 50 mentions &#038; backlinks within four weeks.\n                <\/p>\n            <\/div>\n            <div class=\"media\">\n                <div class=\"headline\">Successfully support product launches with digital PR<\/div>\n                <ul class=\"raise-list\">\n                    <li>\n                        <span class=\"label\">Generated backlinks<\/span>\n                        <span class=\"value\">56<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Domain Rating<\/span>\n                        <span class=\"value\">52 <span class=\"from\">from 31<\/span><\/span>\n                        <span class=\"raise\">+69 %<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Deadline<\/span>\n                        <span class=\"value\">4 weeks<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Budget<\/span>\n                        <span class=\"value\">15.000 \u20ac<\/span>\n\n                    <\/li>\n                <\/ul>\n                <ul class=\"metas\">\n                    <li>\n                        <span class=\"label\">Customer since<\/span>\n                        <span class=\"value\">April 2023 &#8211; today<\/span>\n                    <\/li>\n                    <li>\n                        <span class=\"label\">Customer<\/span>\n                        <span class=\"value\">StartUp<\/span>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references main-color darken-background pt-2 pb-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h2\">Four steps to a successful<br\/>  DigitalPR campaign planned<\/h2>\n\n        <div class=\"read-more-articles plus-icons\">\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Putting together a task force<\/h4>\n                <p>\n  The team is crucial. We didn&#8217;t want to make any compromises or take any risks for the job.\n  A team consisting exclusively of &#8220;seniors&#8221; was formed for this purpose. Our Head of Outreach is in charge\n  adopted. Meanwhile, the account manager was in constant communication with the customer.\n  Communication is the be-all and end-all.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Elaborate the story<\/h4>\n                <p>\n  Brainstorming. Customers live for their product. The properties and product benefits are for\n  Journalists, however, are completely uninteresting. The story is crucial. No matter how &#8220;boring&#8221;\n  a product or service, there is always an exciting story to tell.\n  build. We have also succeeded with the customer. The story is set. Now it&#8217;s outreach.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Pitching a story<\/h4>\n                <p>\n  250,000+ contacts. Time is running out. Each member of the task force has identified the most promising\n  Journalists contacted. Via telephone. Via mail. In a short space of time, the team has built up far more than\n  500 opinion leaders reached. Some were unavailable. Others wanted to work for a\n  Publication Money. Some were not interested. Everything is completely normal. Outreach is extreme\n  and is dominated by hard work. On the other hand, the first acceptances came in.\n  That motivates us, of course. The team worked until late into the night to convince\n  with the journalists.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n\n            <div class=\"article has-more\" data-modal-mode=\"read-more\" data-modal-theme=\"references\">\n                <h4 class=\"headline\">Create reporting + debriefing<\/h4>\n                <p>\n  Well Done. We prepared the successes achieved for the customer and presented them in the debriefing.\n  presented. Open questions could be constructively clarified and in the end we were able to\n  This fruitful collaboration has enabled impulsQ GmbH to secure the long-term loyalty of another customer.\n  Not through contracts, but because of satisfaction.\n                <\/p>\n                <button type=\"button\">More<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Why the customer appreciates the collaboration<\/h2>\n        <blockquote class=\"big\">\n  I was able to talk openly about my expectations<br\/>\n  to the campaign. I was listened to.<br\/>\n  Solutions were presented.<br\/>\n  My expectations were exceeded.\n        <\/blockquote>\n        <p>\n  Actually, impulsQ should be renamed impulsU. &#8220;U&#8221; for uncomplicated. From the very beginning\n  I felt very well looked after until the end of the campaign. I was able to talk openly about my expectations of the campaign.\n  speak. I was listened to. Solutions were presented. My expectations were exceeded. Is there\n  not so often in the agency landscape. Thank you!\n        <\/p>\n\n        <div class=\"person\">\n            <div class=\"name\">Stephan H.<\/div>\n            <div class=\"position\">Managing director and shareholder of a start-up<\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2 pb-0\">\n    <div class=\"wrap\">\n\n        <div class=\"chart\">\n            <h2 class=\"headline\">Media<\/h2>\n            <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/startup-media.webp\" alt=\"\"\/>\n        <\/div>\n\n    <\/div>\n<\/div>\n<div class=\"section references pb-2\">\n    <div class=\"wrap\">\n\n        <div class=\"cert-row\">\n            <div class=\"c50\">\n                <div class=\"chart\">\n                    <h2 class=\"headline\">Visitors per month<\/h2>\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/startup-vistors-per-month.webp\" alt=\"\"\/>\n                <\/div>\n            <\/div>\n            <div class=\"c50\">\n                <div class=\"chart\">\n                    <h2 class=\"headline\">SI + DR + Media<\/h2>\n                    <img decoding=\"async\" src=\"\/media\/content\/case-studie\/charts\/startup-sr-dr-media.webp\" alt=\"\"\/>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Presentable results<\/h2>\n        <h3 class=\"h2\">The customer saved 13,255 euros.<\/h3>\n        <p>\n  Do you remember? At the beginning of the case study, we talked about a budget of 15,000 euros.\n  Good news for the customer. We have not used up the budget. We have a total of 12,900 euros\n  will be invoiced. Not bad.\n        <\/p>\n        <p>\n            <strong>What has the customer received in return?<\/strong><br\/>\n  We received a total of 56 publications in four weeks. Including 25 online newspapers,\n  17 trade media, 11 business magazines, 2 regional TV stations and a radio station. All published\n  article was written by our in-house editorial team. This is unprecedented. Thanks to the excellent contacts\n  we place a link to the customer in every article. Dofollow. On average, the backlinks had a\n  domain rating of 41 and a visibility of 14. We would have preferred to share the client&#8217;s story with a larger audience.\n  Media houses pitched. Unfortunately without guaranteeing dofollow links and many publications\n  can. But that was exactly what the customer wanted. The result is impressive. According to Linkalyse.com\n  the equivalent value of the 56 publications generated by us is EUR 26,155. The customer has paid\n  but only 12,900 euros. He has therefore saved 51% compared to the individual purchase.\n        <\/p>\n        <p>\n  Customer happy. ImpulsQ happy.\n        <\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"section references pt-2 pb-2\" id=\"calendly\">\n    <div class=\"wrap\">\n\n        <h2 class=\"h1\">Choose a kick-off date now!<\/h2>\n        <h3 class=\"h2\">SEO from SEO experts<\/h3>\n        <p>\n  Did you like our SEO case study? Are you curious? We can also produce such results for you\n  achieve. You can register for a free initial consultation below. We look forward to seeing you.\n        <\/p>\n        <h3 class=\"h4\">Select a free timeslot<\/h3>\n         <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"calendly\" data-borlabs-cookie-content=\"PGlmcmFtZSBjbGFzcz0iYXBwb2ludG1lbnQtaWZyYW1lIiBzcmM9Imh0dHBzOi8vY2FsZW5kbHkuY29tL2ltcHVsc3Evc29jaWFsLW1lZGlhIiB3aWR0aD0iNjAwIiBoZWlnaHQ9IjQxMCI+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Calendly<\/strong>. To access the actual content, click on the button below. Please note that data will be shared with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unlock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: <m id=\"3\">&quot;&gt;Accept required service and unlock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Further information<\/a> <\/div><\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case study for a startup In four weeks, 56 media outlets reported on our client Receive backlinks worth 26,155 euros Including regional TV stations &#038; online newspapers Sheesh. I also have a few SEO jobs for you When DigitalPR really pops 500 % Increase in referring domains 41 Average domain rating 680.141 Reach of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bright.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-393","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"magazin-single":false,"magazin-single-2x":false,"magazin-big":false,"magazin-big-2x":false,"magazin-medium":false,"magazin-medium-2x":false,"magazin-small":false,"magazin-small-2x":false,"magazin-phone":false,"magazin-phone-2x":false,"onboarding_mobile":false,"onboarding_mobile_retina":false},"uagb_author_info":{"display_name":"impulsQ GmbH","author_link":"https:\/\/impulsq.de\/en\/author\/vanessa\/"},"uagb_comment_info":0,"uagb_excerpt":"Case study for a startup In four weeks, 56 media outlets reported on our client Receive backlinks worth 26,155 euros Including regional TV stations &#038; online newspapers Sheesh. I also have a few SEO jobs for you When DigitalPR really pops 500 % Increase in referring domains 41 Average domain rating 680.141 Reach of the&hellip;","_links":{"self":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":2,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/393\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/393\/revisions\/704"}],"up":[{"embeddable":true,"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/pages\/226"}],"wp:attachment":[{"href":"https:\/\/impulsq.de\/en\/wp-json\/wp\/v2\/media?parent=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}