Lectures & Workshops
Ideal for in-house training courses,
Conferences & corporate events
Because it’s fun! Because it is valuable! Because we are! This is exactly why you should apply for training, decide to attend one of our lectures or workshops. Personalized and tailored to you!
Why us? Your advantages!
Personal! Tailored
to your needs!
Expertise from the managing director
The best is just good enough for you. Managing Partner & Online Marketing Expert Martin Brosy, Managing Director & Linkbuilding Expert Gesina Kunkel and Managing Director & Content expert Timm Schaffner conducts all training courses in person.
100% practical and tailored to you
Many examples. For maximum knowledge transfer, we talk live about your content.
Seminar documents
You will receive all documents for your free disposal [onboarding, further training…].
Understandable, convincing & captivating
Not in the mood for dry lectures? Our speakers have a unique presentation style. Prepare yourself for entertainment and aha moments every second. And ask questions: before that, in the middle or afterwards.
Outrageously cheap
We have painstakingly acquired the know-how so that you don’t have to. The experience from More than 10 years of online marketing condensed into various lecture topics. We share all Insights with you. But the prices are really outrageously cheap.
Where we have already given presentations
Our experienced lecturers
and speakers are in demand
Real testimonials
We are convinced of the added value!
But what do the participants say?
Thank you for the informative and entertaining presentation.
Borris
ihr-gutachten.com GmbH
The content of her presentation was very impressive. Her captivating style of presentation fascinated and emotionally moved from beginning to end. The impetus from the entrepreneur’s perspective has a left a lasting impression on me and are extremely valuable to me. The lecture has perspective and gave me new food for thought.
Florian
Affiliate project
Many thanks for the entertaining and informative presentation.
Maximilian
Ringier AG
Thank you very much for your nice talk!
Patricia
STRATO AG
Thank you for the great presentation.
Melisa
Agency Seybold
Our lectures & workshops
We impart real knowledge.
Uncomplicated and clear!
Buying backlinks – That’s the truth. Unfortunately!
Content of the lecture
- Challenges
- Linkduell (Quiz with answers by John Müller)
- Summary
Link building – yes or no?
Content of the lecture
- Backlinks = ranking factor?!
- Backlink quality
- Calculate ROI
- Content marketing campaign
Linkbuilding – Insight from 10 years of link selling!
Content of the lecture
- Getting to know customers
- Act proactively
- Objections
- Price determination
- Performance measurement
- Research
- Summary
How do I assess the quality of a backlink?
Content of the lecture
- Introduction to the world of backlink metrics
- Four practical examples
- Summary
Link building and PR
Content of the lecture
- Find link sources
- Research strategies shown live
- Evaluate link sources
- Optimal use of time & money
- Contact publisher by e-mail
- Tips & tricks for a good email template
- Contact publisher by phone
- Alternative link building strategies
- Summary
Linkbuilding – I could puke!
Content of the lecture
- Random Surfer Model
- Reasonable Surfer Model
- Topical Surfer Model
- User Signals
- What is it about?
- What should you look out for?
- Summary
Inside Job – The link building scene put to the test
Content of the lecture
- My perspective on buying backlinks
- Link marketplaces – No game of hide and seek
- Link lists – PBNs
- Freelancer – 1 example
- Link building agency – 4 examples
- Facebook – 2 examples
- Find the right agency
- Summary
Be inspired by the most successful entrepreneurs.
Content of the lecture
- Current situation
- SEO texts
- Invests in texts
- Interdisciplinary
- Questions texts
- Video message
- Landing page
- Iteration & AI
- Sources of inspiration
- Summary
Content is an asset – when will we finally understand that?
Content of the lecture
- Why content = asset
- Status Quo Content + Study
- Text quality
- Text length
- Summary
Design content correctly & encourage users to interact!
Content of the lecture
- What is content design
- Content Design Matters
- Content is an asset
- What are user signals?
- Tools and websites
- Summary
The story – The path to becoming a sales professional
Content of the lecture
- Find your own target group
- Generate leads through outbound marketing
- Getting to the heart of the matter
- Convincing products
- Become a sales specialist
- Seeing customers as individuals
- Summary
Digitization
Content of the lecture
- Digital revolution
- Digitization in Germany
- What is digitization
- Digitization in the company
- Campaign examples
- Opportunities
- Generation Z
- Summary
Google wants to love you
Content of the lecture
- Google // SEO
- Meta-Description & Meta-Title
- URL structure
- Image optimization
- Internal linking
- Content Design
- Practical examples
- Summary
Quality certificate & badge
Further training creates trust
with your target group
Our experts with know-how
The perfect speakers
for your project
AFS Academy for Continuing Education
The first streaming platform
all about online marketing
- 140+ lectures
- 60+ teachers
- Available immediately & everywhere
