We estimate that you need backlinks from 78 websites,
to rank in the top 10 for this keyword.
Displaced by competitors. Customer loses rankings + valuable visitors.
The customer’s landing page ranked 4th for a keyword from the gastronomy sector. The first three places were occupied by the fire itself. In 4th place, the customer still has every received more than 60,000 visitors per month via Google. Not bad.
This did not go unnoticed by his competitors. They have also eagerly created a landing page for created the keyword and pushed our client from 4th to 6th place. And rightly so, because the Competitors’ landing pages were significantly better and better matched users’ search intentions. answered.
So we took up the challenge and undertook a comprehensive optimization. Because let’s be honest. Our client’s landing page was garbage.
But! That’s what we’re here for. So don’t take too long, get on with the meatballs!
The best solution for a budget of 2,000 euros
First of all: keep calm. No quick fixes.
The landing page was not only visually a disaster, but also in terms of content with 511 words quite weak on the chest in blog format. A revision and expansion of the content were absolutely necessary. A lot also had to be done graphically. Fortunately, we have talented Web designer in our team.
Our goal: to catapult the customer back to 4th place with as little effort as possible. Not just for a few weeks, but for the long term. Even if a budget of 2,000 euros is quite tight is measured, it is not impossible. We have now been able to prove this.
Successful implementation of landing page optimization
Organic visitors60,000 from 43,000+40 %
Organic keywords4,230 from 3,090+37 %
Deadline1 week
Budget2.000 €
Customer since2024
CustomerGastronomy
Eight steps to 17,000 more visitors per month
Managing Partner & SEO expert Martin Brosy has to get personally involved
Public holiday. Nobody works. The customer remains king with us. So our Managing partner personally took care of the optimization of the landing page, all within one day organized and the briefings created.
Competitive analysis
Why do two of the customer’s competitors rank better? This had to be clarified. So in analyzed the competitors’ landing pages in detail and identified all the positive aspects. written out. Exciting findings. We also never stop learning.
Analyze the customer’s landing page
Okay, at 511 words, the client’s landing page wasn’t particularly extensive. It needed no expert to see that important user questions have not been answered and that the design was rather suboptimal.
FAQs + keyword analysis
We have researched and compiled 20 FAQs. In addition, 11 keyword clusters were formed. Editors can create the perfect text on this basis. Perfect for users. Perfect for Google.
Content creation
All the findings were compiled and a briefing consisting of 7 pages for the Editorial office created. The finished article was optimized with the help of Surfer SEO.
Graphics
We wanted to do without 0815 pictures. An exciting infographic, a cover picture and a numerous other graphics. While the competitor relies on graphics from the brand we wanted to be different. So our graphic designers had to get to work.
Place online
We have personally put all the content we have created online. This made things go faster. All We have in-house expertise, always to the delight of our customers. Why? It goes faster. The Communication channels are shorter. The team has been trained. So in the end it’s cheaper for the customer. Win-win.
Reporting + Tracking
The customer has been eagerly awaiting his new landing page. He was at least as hyped like us. Now we just have to show that we have done a good job. That’s easy measurable. Is the customer rising in the rankings? Of course, we checked this afterwards and Lo and behold, after four weeks we have regained our position.
Why the customer appreciates the collaboration
The response time was fantastic. The result surprised me myself. But I have
I was happy to pay the 2,000 euros.
It has demonstrably brought me something and with impulsQ GmbH I have a competent partner from now on.
Contact person at my side. Even for the difficult cases.
Marek W.
Managing director and shareholder
The customer is pleased about an increase in traffic of 17,000 visitors
SEO is not a black box. Provided you know what you are doing.
Our hourly wage is 100 euros. We were only able to achieve the contribution margin with this project. That’s not a bad thing. We like to do it and when we accept an order, we want to do it well. do it right. Because in the end, we don’t do it for the money, but because it’s our passion. If it turns out to be such an incredible success, it will easily outweigh every euro of profit.
One thing is certain. The target set by the customer was achieved with 4th place. This implies an increase in traffic to 60,000 visitors/month. Only for the one landing page. Fierce. Of course, we are also a bit proud of us. The customer is 100%.
Organic traffic
Organic keywords
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